17 years of experience in media and advertising research industry. Previously, Edward Korbel ran the effective communication of the research agency. He also managed the research department of Starcom and Mindshare. He made his first step into the world of media and advertising in Kraków at TV Wisła. He graduated in sociology from the Jagiellonian University.

Edward Korbel has managed a number of various research projects and analyses, among them: WebStar (effective communication): monitoring of pop stars on the basis of internet content monitoring; Startrack (Starcom): cross media consumption during digital revolution period; Polish emigrants in Western Europe (Starcom & PBI); 3D (Mindshare): brand, media and consumer,a tool for media planning.

He has worked for years on research development and is an enthusiast of modern technologies,