The IAB and Gemius Report
2010-02-12 13:42:00
For all those interested in the present state of the
internet market in the CEE
region, we would like to present the current research of IAB and
Gemius –
the 2009 report: “Do you CEE? Interactive Overview of Central and
Eastern Europe
Markets 2009”.
This report, compiled by IAB and Gemius is a comprehensive
compendium of knowledge
on the current situation of the internet in 13 states in Central and
Eastern Europe,
i.e. Bulgaria, the Czech Republic, Croatia, Estonia, Hungary, Latvia,
Lithuania, Poland,
Romania, Russia, Slovakia, Slovenia, and Ukraine. The report provides
thorough data on
the most popular websites, portals and social networks in these
countries, obtained
using Gemius' flagship research service, gemiusAudience. The document
also discusses the
preferences of CEE region inhabitants concerning operating
systems, browsers and search
engines, as well as screen resolutions. This information, in
turn, was made available
thanks to gemiusTraffic, which is a site-centric research programme
developed by Gemius.
Furthermore, the work of Gemius and IAB brings data on the socio-demographic
profile of
internet users (gender, age, education, occupation and population of
locality) and on
some characteristics of their online activity (times and page views).
Moreover, the
report presents some of the most prominent online industry
organisations within local
markets and features representatives from different countries
commenting on present-day
circumstances and the future of the market.
To download the Do you CEE? report prepared by IAB and
Gemius, and to learn more about
the third Internet CEE conference, enter your e-mail address to
receive a link to the
report in the form.