The IAB and Gemius Report

2010-02-12 13:42:00

For all those interested in the present state of the internet market in the CEE region, we would like to present the current research of IAB and Gemius – the 2009 report: “Do you CEE? Interactive Overview of Central and Eastern Europe Markets 2009”.

This report, compiled by IAB and Gemius is a comprehensive compendium of knowledge on the current situation of the internet in 13 states in Central and Eastern Europe, i.e. Bulgaria, the Czech Republic, Croatia, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovakia, Slovenia, and Ukraine. The report provides thorough data on the most popular websites, portals and social networks in these countries, obtained using Gemius' flagship research service, gemiusAudience. The document also discusses the preferences of CEE region inhabitants concerning operating systems, browsers and search engines, as well as screen resolutions. This information, in turn, was made available thanks to gemiusTraffic, which is a site-centric research programme developed by Gemius. Furthermore, the work of Gemius and IAB brings data on the socio-demographic profile of internet users (gender, age, education, occupation and population of locality) and on some characteristics of their online activity (times and page views). Moreover, the report presents some of the most prominent online industry organisations within local markets and features representatives from different countries commenting on present-day circumstances and the future of the market.

To download the Do you CEE? report prepared by IAB and Gemius, and to learn more about the third Internet CEE conference, enter your e-mail address to receive a link to the report in the form.

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